Counter Culture Coffee logo

Counter Culture Coffee

Grocery Brand Ambassador- Multiple Locations

Employment Type Part-Time

CounterCultureLogoJobs_NEW (1).png


Based in Durham, NC, with regional offices throughout America, Counter Culture Coffee has been continuously innovating in the coffee industry since 1995—and we’re looking for new team members to help us expand our efforts.

Looking to expand your coffee career? We are seeking people passionate about our brand for the part-time Grocery Brand Ambassador position.  We welcome the opportunity to review your resume. Position availability varies depending on location. 

Hiring Locations: North Carolina, South Carolina, Georgia, Alabama, Tennessee, Virginia, D.C., New York, Florida, Massachusetts (Boston/Somerville), Ohio (Cleveland), California. 


Counter Culture Coffee is:

● A relentless pursuit of coffee perfection

● A dedication to real environmental, social, and fiscal sustainability

● A commitment to creating cutting edge coffee people


Position: Grocery Brand Ambassador - Part-time

FLSA Status: This position is not exempt from the minimum wage and overtime provisions of the Fair Labor Standards Act (FLSA).


Job Overview:

As a member of the grocery customer support team, the key function of this role is to act as the main support structure for Counter Culture Coffee’s Grocery Department. Brand Ambassadors operate as a liaison between Counter Culture and our grocery retail customers. For us, being an ambassador is equal parts brand promotion and customer advocacy. 

Demo team members are excited about sharing their passion for coffee and inherently, the core values of CCC which reflect the heart of our product. Grocery Brand Ambassadors create an important space to nurture curiosity and reciprocate accessibility. This role is a public ­facing job, so a strong willingness and enthusiasm for customer service and a knack for engaging customers with a friendly and pleasant demeanor while sharing the message of the Counter Culture brand and coffee philosophy is a must. Brand Ambassadors must possess the desire to learn more about coffee in order to better disseminate this knowledge to consumers.This is a part time position with irregularity in hours. There will be travel within regions and compensation for mileage. Training will be provided on retail demos as per Counter Culture demo standards. 

Job Duties

● Set up demo table and brew coffee to be sampled in grocery accounts 

● Perform 3 ­to 4 hour demo per Counter Culture demo standards 

● Clean up and check out with retail management before departure 

● Desire to share passion for Counter Culture coffee to retail customers



  • Efficient time management, ability to work part time hours with flexible scheduling and little supervision (minimum of 4 demos completed per month)

  • Excited and contagious personality for sharing complex ideas in an easy to digest manner 

  • Approachable demeanor

  • Reliable, accountable, and professional demeanor, with strong interest in customer service 

  • Completion of demo training, orientation, and shadowing in the field.   

  • Ability to stand and perform demos for 3 to 4 hour shifts; some light lifting (40 lbs) of demo kits required 

  • Access to a smartphone or tablet for mobile app use

  • Access to a computer and internet 

  • Access to reliable transportation (If driving personal vehicle, must have unexpired driver's license and vehicle insurance)

Physical Components of this Job:


Physical Activity:

  • Stooping. Bending body downward and forward by bending spine at the waist. Crouching. Bending the body downward and forward by bending leg and spine. 

  • Reaching. Extending hand(s) and arm(s) in any direction.

  • Standing. Particularly for sustained periods of time. 

  • Walking. Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another. 

  • Pulling. Using upper extremities to exert force in order to draw, haul, or tug objects in a sustained motion. 

  • Lifting. Raising objects from a lower to a higher position or moving objects horizontally from position-to-position.

  • Fingering. Picking, pinching, typing or otherwise working, primarily with fingers (rather than with the whole hand as in handling). 

  • Feeling. Perceiving attributes of objects, such as size, shape, temperature or texture by touching with skin, particularly that of fingertips. 

  • Talking. Expressing or exchanging ideas by means of the spoken word; those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly. 

  • Hearing. Perceiving the nature of sounds at normal speaking levels with or without correction; ability to receive detailed information through oral communication, and to make discriminations in sound.

  • Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers.


Physical Requirements of this Job:

Light work. Exerting up to 40 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.


Visual acuity requirements including color, depth perception, and field vision:

Employee is required to have visual acuity to determine the accuracy, neatness, and thoroughness of the work assigned (i.e., custodial, food services, general laborer, etc.) or to make general observations of facilities or structures (i.e., security guard, inspection, etc.).


The conditions the worker will be subject to in this position.

None. Employee is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work.)


Counter Culture Coffee is an Equal Opportunity Employer in both policy and practice.

Counter Culture Coffee assesses candidates for employment based on their knowledge, skills, and abilities to perform the job for which they are applying and without regard to any non-job related category as protected by federal, state or local law.


Finalist candidates for employment will be required to pass a reference check process, successfully complete a post-offer/pre-employment criminal background check, and demonstrate USA employment eligibility (per federal and state law, Counter Culture Coffee participates in the federal E-Verify program).


Thank You
Your application was submitted successfully.
Apply for this Job
  • Location
    Durham, North Carolina
  • Department
  • Employment Type
  • Powered by