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Counter Culture Coffee

eCommerce Manager

MARKETING & E-COMMERCE · Durham, North Carolina
Employment Type Full-Time
Minimum Experience Mid-level

                                                                                            CounterCultureLogoJobs_NEW (1).png


Counter Culture Coffee was founded in 1995 and is headquartered in Durham, NC, with regional offices in 12 major cities across the country.  Counter Culture Coffee has been continuously innovating in the coffee industry and we’re looking for passionate, dynamic, diverse team members to help us expand our efforts.

Counter Culture Coffee is:

Quality Coffee | We continue to cultivate relationships with growers and organizations around the world in order to build trust, improve quality, and foster transparency.

 Education | We believe the pursuit of coffee perfection includes educating ourselves, our partners, and our customers about the coffee supply chain and the best methods of preparation.

 Sustainability | Our commitment to affecting positive change in every community to which we are connected is driven by our belief that we can–and should–always strive to improve upon the present.

 Transparency | We are committed to sustainability and holding ourselves and our peers accountable for creating a more sustainable future of coffee.

Position: eCommerce Manager

FLSA Status: Exempt

Job Overview:

The Counter Culture eCommerce Manager is primarily responsible for bringing new, sustainable, and appropriate eCommerce business to the company—including but not limited to the company's primary B2C website, as well as Amazon and other appropriate third-party sites. They will need to work well with employees on other teams at Counter Culture to coordinate and execute measurably successful promotions, sales initiatives, and programs. The eCommerce Manager will have quarterly and annual eCommerce sales growth goals. Flexible work hours are required for this position. Building an effective and communicative relationship with the National Sales Manager is critical.


Job Duties:

  • In conjunction with the National Sales Manager, develop, implement and manage our B2C and B2B eCommerce sales channels in alignment with Counter Culture’s growth strategy. 
  • Manage the eCommerce channel inclusive of site experience, product optimization, payment processing partnerships, fulfillment capabilities, paid media and email marketing. 

  • Coordinate with all internal/external stakeholders to ensure all online marketing B2B and B2C efforts are managed successfully and provide a positive ROI. 

  • Coordinate with all internal/external stakeholders to ensure all B2C orders are fulfilled accurately and provide a high degree of customer satisfaction.

  • Responsible for Amazon strategy and meeting sales targets based on leveraging platform ecosystem.

  • Manage key partner initiatives with a focus on flawless execution of subscription and product programs. 

  • Manage CRM with the goal of improving business relationships with existing resources and tools. 

  • Develop a merchandise strategy that amplifies the Brand and supports key product launches. Manage merchandise process that properly tracks inventory and plan for unsold items. 

  • Conduct competitor analysis, regional analyses, and product/pricing optimization research to inform the National Sales Manager on current trends and make recommendations. 

  • Continuously monitor competitor activity and review effectiveness of Counter Culture initiatives to ensure the value proposition of the eCommerce channel.

  • Research, evaluate, identify, and lead the development of new B2C products, site/product features, and promotional programs to grow market share and increase eCommerce revenue. Ensure smooth implementation and commercialization of all new online features and products.

  • Develop and maintain weekly, monthly, quarterly, and annual reporting on eCommerce. Share knowledge and insight gained for regional market analysis with internal/external stakeholders. 

  • Analyze website statistics to evaluate the success of sales strategies and improve customer experience.


  • 3+ years digital marketing experience in E-commerce with a proven track record in driving customer acquisition and revenue growth (owned + Amazon)
  • Available for full-time employment without the possibility of conflicts created by other jobs or businesses

  • A passion for the specialty coffee business and a high level of coffee expertise

  • An advanced understanding of and interest in retail eCommerce sales strategies and a general understanding of digital marketing strategies and tactics—including fundamental principles of SEO, Google Analytics, and email marketing

  • The ability to manage one's own time and schedule effectively

  • Available to work a flexible schedule to include periodic weekend and off-hours work

  • A high aptitude for communication, organization, and task prioritization

  • A willingness to be challenged and an eagerness for professional education and growth

  • The ability to work efficiently and accomplish tasks effectively

  • The willingness to represent Counter Culture to new and existing relationships with the information and materials made available


90-Day Goals:

  • Development and delivery of a comprehensive strategy for increasing Retail sales and Wholesale web performance, which aligns with the comprehensive Counter Culture Coffee growth strategy

  • Satisfactory completion of onsite Counter Culture Coffee orientation

  • Effective demonstration of the ability to work without supervision and with other team members

  • Effective demonstration of the ability to complete required tasks in a timely and efficient manner

  • Effective demonstration of the ability to communicate with the Sales Manager and follow directions

  • Completion of at least three Counter Intelligence labs

Benefits: Currently, the offered benefits include: group health (medical, dental and vision), available the first of the month after 30 days of employment; Flexible Spending Accounts for Healthcare and for Dependent Care; short- and long-term disability; life insurance; 401(k) program; paid time off; six company holidays. 


                 Counter Culture Coffee is an Equal Opportunity Employer in both policy and practice.

Counter Culture Coffee assesses candidates for employment based on their knowledge, skills, and abilities to perform the job for which they are applying and without regard to any non-job related category as protected by federal, state or local law.

Finalist candidates for employment will be required to pass a reference check process, successfully complete a post-offer/pre-employment criminal background check, and demonstrate USA employment eligibility (per federal and state law, Counter Culture Coffee participates in the federal E-Verify program).


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  • Location
    Durham, North Carolina
  • Department
  • Employment Type
  • Minimum Experience