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Counter Culture Coffee

Regional Manager

REGIONAL TEAMS – Emeryville, California
Employment Type Full-Time
Minimum Experience Manager/Supervisor

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Based in Durham, NC, with regional offices around the country, Counter Culture Coffee has been continuously innovating in the coffee industry since 1995—and we’re looking for new team members to help us expand our efforts.


Counter Culture Coffee is:

● A relentless pursuit of coffee perfection

● A dedication to real environmental, social, and fiscal sustainability

● A commitment to creating cutting edge coffee people


Position: Regional Manager


Job Overview:

The Regional Manager is responsible for the overall success of a single Counter Culture Training Center-supported region. This role is focused entirely on leading a team of Sales and Account Managers, Equipment Technicians, and Regional Educators in the pursuit of successful achievement of company goals.


This seat works with the Eastern/Western Divisional Managers to set the sales and retention strategy for the Wholesale Channel, as well with the rest of the Regional Management Team to support the implementation of best-in-class Technical Services and Professional Education. This seat leads regional Sales and Account Managers in pursuit of adding and retaining appropriate, good-fit business.


The key functions of this role are to lead, manage, and hold accountable a team of sales and account managers, regional educators, and equipment technicians. The Regional Manager must have not only an extremely strong business skill set, but also a thorough knowledge of the food and beverage industry. This seat is responsible for achieving revenue, retention, and profitability targets for each region.


Counter Culture managers are smart, resourceful, and reliable, but first and foremost, they genuinely care about people and coffee.


Job Duties:

  • The primary duty of this seat is to achieve regional revenue, retention, and profitability targets.

  • Manages actions to ensure that the regions hit quarterly/annual targets for revenue, retention, and profitability

  • Participate in creating/refining the regions Our Plan strategy with the East/West Division Managers, to reflect the holistic goals of the company

  • Collaborate with the regional management team to create and support customers across all channels through best-in-class education and technical support.

  • Achieve a high level of competency with all company systems and software

  • Contribute to regional success by understanding and influencing leading indicators and metrics



  • Must be positive, inspiring, curious, thorough, and must not accept the status quo.

  • Proven ability to identify, hire, and develop managers

  • At least three (3) years of sales, account management, or related experience in coffee, or a related field.

  • At least one (1) year management experience in specialty coffee, or management experience in a related field.

  • Proven ability to create and execute strategy based on company goals and KPI’s.

  • A strong desire or proven ability to hire, lead, manage, and hold accountable new and tenured wholesale sales reps/account managers, regional educators, equipment technicians, and any other regional team members.

  • A high aptitude for communication, and a strong desire to effectively communicate the mission and values of Counter Culture

  • A willingness to be challenged, and an eagerness for professional education and growth.

  • Valid driver’s license and a clean driving record.


Physical Activities of Job:

Physical activity: Stooping, kneeling, crouching, reaching, climbing. Standing for sustained periods of time, walking for long distances or from one work site to another. Pushing, pulling, lifting, fingering, grasping, feeling (attributes of objects).

Repetitive motion; talking (expressing or exchanging ideas by means of the spoken word. Those activities in which employee must convey detailed or important spoken instructions to other workers accurately, loudly or quickly); hearing (perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound).

Physical requirements: light work (exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects). Requires ability to function in narrow aisles or passageways.

Visual acuity: must have close visual acuity to perform activities, preparing and analyzing data and figures, transcribing, viewing a computer, extensive reading, visual inspection involving small parts, machines and equipment, and determine accuracy, neatness and thoroughness of the work assigned and/or to make general observations of facilities or structures.

Conditions the worker will be subject to in this position: none.

90-day goals:

  • Demonstrate proficiency with EOS/CCC Way core tenants and processes

  • Lead Focus Day for regional team members to set priorities, identify and resolve issues, and improve communication

  • Participate in Quarterly Conversations with each member of the region

  • Participate in Quarterly Regional Reviews

  • Integrate Weekly regional L10 meeting


Compensation and Benefits:

  • Medical insurance (90% Company-paid for employee only coverage) - available the first of the month after 30 days of employment. Coverage for dependents is available.

  • Dental and Vision insurance (employee paid) - available the first of the month after 30 days of employment.

  • Generous paid time off (based upon approval of your supervisor).

  • Six paid company holidays (based on the UPS holiday calendar).

  • Immediately eligible to participate in the Counter Culture’s 401(k) program and, after 12 months of employment, be eligible for 401(k) matching of 100% for the first 3% you contribute and 50% for the next 2% you contribute for a total of 4% matching

  • Counter Culture will provide you a computer for professional use and will pay a stipend of $80.00 per month for your cell phone.

  • One free 12 oz. bag of coffee a week.

  • Eligible for Green Fund and Pushing Potential Programs after 30 days (Currently, each program gives employees up to $500 per fund for personal improvement initiatives each calendar year).

  • After six months employment, eligible for regional profit sharing plan.

  • Company-paid life insurance, short- and long-Term Disability (LTD coverage as of 7/1/18).

  • Flexible Spending Accounts (FSA) for health care and for dependent care

  • You may purchase company products (coffee & wares) at wholesale price minus 10%

  • Free participation in our Professional Development coffee classes

Counter Culture Coffee is an Equal Opportunity Employer in both policy and practice.

Counter Culture Coffee assesses candidates for employment based on their knowledge, skills, and abilities to perform the job for which they are applying and without regard to any non-job related category as protected by federal, state or local law.

Successful candidates for employment must be able to pass a post-offer/pre-employment background check and to demonstrate employment eligibility authorization to work in the USA.

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  • Location
    Emeryville, California
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