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Counter Culture Coffee

Regional Educator/Technical Services Representative

REGIONAL TEAMS – Dallas, Texas
Employment Type Full-Time
Minimum Experience Entry-level

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Based in Durham, NC, with regional offices around the country, Counter Culture Coffee has been continuously innovating in the coffee industry since 1995—and we’re looking for new team members to help us expand our efforts.

Counter Culture Coffee is:

  • A relentless pursuit of coffee perfection
  • A dedication to real environmental, social, and fiscal sustainability
  • A commitment to creating cutting edge coffee people

Position: Regional Educator/Technical Services Representative

FLSA Status: Exempt

Job Overview:

With strong public speaking skills and comfort conveying knowledge and information to diverse groups of people, Regional Educators serve as liaisons between Counter Culture, our customers, and the public. Both our wholesale and consumer partners can learn cutting edge coffee and service skills through our education programs which are professionally executed by our Regional Educators. In addition to teaching courses, Regional Educators contribute content to courses and events as well as follow up with relevant trainings for baristas who desire to progress as coffee professionals This seat should approach and extend educational opportunities within the strategy for regional growth, retention, and profitability.

As a member of the Customer Support department, the key function of this role is to act as a Counter Culture regional support representative, providing technical services, customer support, and course instruction. Coffee Technicians are primarily responsible for installation and upkeep of customers’ coffee equipment. Although a familiarity or comfort with tools and equipment is a required skill set, advanced coffee skills and industry knowledge are also key in this role. Coffee Techs are also expected to assist in the implementation of our Counter Intelligence program regionally by acting as lab instructors or assistants based on the specific region’s needs and capacity. A Counter Culture Coffee Technician is a resourceful, pragmatic, and thorough service person, as well as a knowledgeable and crafted barista.

Job Duties (60% of time):

  • 30%: Scheduling and teaching our Professional Development program

  • 10%: Scheduling and teaching our Home Brew program, including public coffee tastings.

  • 5%: Responsible for supporting regional growth, retention, and profitability.

  • 5%: Developing and executing strategies with regional teams to achieve goals.

  • 5%: Helping maintain all assets, including cleaning and care of all coffee equipment, training center facilities, and vehicles.

  • 5%: Contributing content to our education programs and events

Job Duties (40% of time):

  • 35%: Manage maintenance of all customer and company equipment

  • 3%: Work with regional team to develop regional agenda

  • 1%: Contribute to regional success by understanding and influencing leading indicators and metrics

  • 1%: Contribute to regional growth by scaling support with our growth


Overall Requirements:

  • Proficiency with tools, machinery, electricity, and plumbing

  • Efficient time management, flexible schedule, off-­hours availability

  • Reliable, accountable, and professional demeanor

  • Must have a valid and current driver’s license issued within the United States and be able to drive a company vehicle

  • Must be positive, inspiring, thoughtful, thorough, and question the status quo.

  • Able to work well with a regional sales and support team to achieve growth and retention goals.

  • Five years barista experience in the specialty coffee industry, store management experience preferred.

  • Loves coffee and loves talking about all aspects of it.

  • Travel, sometimes overnight.  Work hours may be outside of normal business hours including some weekends, or holidays.

  • Congenial, professional, helpful, and thoughtful in any situation.

  • Must be able to lead large groups in discussions or training regarding nearly anything coffee related.

  • Comfortable using various forms of technology and programs for account management.


Physical Activities of the Job:

  • Balancing: maintaining body equilibrium to prevent falling and walking, standing or crouching on narrow, slippery, or erratically moving surfaces.

  • Kneeling
  • Stooping: bending body downward and forward by bending spine at the waist.

  • Crouching: bending the body downward and forward by bending leg and spines.

  • Reaching: extending hand(s) and arm(s) in any direction.

  • Standing: particularly for sustained periods of time.

  • Walking: moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.

  • Pushing: using upper extremities to press against something with steady force in order to thrust forward, downward or outward

  • Pulling: using upper extremities to exert force in order to draw, haul, or tug objects in a sustained motion.

  • Lifting: raising objects from a lower to a higher position or moving objects horizontally from position-to-position.

  • Fingering: picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand as in handling.

  • Grasping: applying pressure to an object with the fingers and palm.

  • Feeling: perceiving attributes of objects, such as size, shape, temperature or texture by touching with skin, particularly that of fingertips.

  • Repetitive Motion: substantial movements (motions) of the wrists, hands, and/or fingers.

  • Visual acuity: must have close visual acuity to perform activities, operate machines/heavy equipment /operate motor vehicles, and determine accuracy, neatness and thoroughness of the work assigned and/or to make general observations of facilities or structures. preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation of machines (including inspection); using measurement devices; and/or assembly or fabrication parts at distances close to the eyes.

  • Frequently in close quarters and other areas that could cause claustrophobia.

  • Requires ability to function in narrow aisles or passageways.

  • Proficient at driving, maneuvering, and parking Company vehicles.

  • Physically able to sit for long time periods, driving to/from customer/client locations - often in heavy traffic.

  • Talking: expressing or exchanging ideas by means of the spoken word, those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.

  • Hearing: perceiving the nature of sounds at normal speaking levels with or without correction, ability to receive detailed information through oral communication, and to make the discriminations in sound; The physical activity of this position.

  • Consists of medium level physical requirements: exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.

The conditions the worker will be subject to in this position:

The worker is subject to both weather and environmental conditions; activities occur inside and outside (such as when traveling to work sites).

Hazards: worker is subject to hazards.  Includes a variety of physical conditions, such as proximity to moving parts, moving vehicles, electrical current, and/or exposure to high heat or exposure to chemicals. The worker is subject to noise; there is sufficient noise to cause the worker to shout in order to be heard above ambient noise level.


Overall 90-Day Goals:

  • Qualify to perform general machine maintenance without supervision
  • Strong understanding of Counter Culture’s vision, mission, values, and Plan.
  • Comprehensive understanding of our wholesale program including our products, services, and policies.
  • Proficiency with Counter Culture’s CRM.
  • Set quarterly goals for yourself and your top clients.
  • Become a certified CCC Educator.
  • Lead a Tasting at Ten.


Benefits: Currently, the offered benefits include: group health (medical, dental and vision), available the first of the month after 30 days of employment; Flexible Spending Accounts for Healthcare and for Dependent Care; short- and long-term disability; life insurance; 401(k) program; paid time off; six company holidays. After six months employment, eligibility for regional profit sharing plan (for regional team members only).

Counter Culture Coffee is an Equal Opportunity Employer in both policy and practice.

Counter Culture Coffee assesses candidates for employment based on their knowledge, skills, and abilities to perform the job for which they are applying and without regard to any non-job related category as protected by federal, state or local law. Finalist candidates for employment will be required to demonstrate USA employment eligibility (per federal and state law, Counter Culture Coffee participates in the federal E-Verify program).

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